Mostafa Hamalawy

Mostafa Hamalawy , Digital Marketing Specialist with 5+ years of experience building and executing strategies across diverse industries in Egypt and the Gulf. I graduated from the Faculty of Media, Al-Shorouk Academy, Marketing & PR Department, in 2018. My professional journey began with a passion for photography (2010–2015), which strengthened my eye for creativity and brand storytelling. After graduation, I joined Vodafone (2018–2020) as a customer service representative, where I honed strong communication and problem-solving skills. In 2020, I transitioned into digital marketing through self-learning while also starting with Darts Solutions, where I gained my first agency-side experience. This combination of structured learning and practical execution allowed me to manage campaigns for sectors such as cafes and restaurants, beauty and physiotherapy clinics, real estate, furniture, and fashion brands. In 2022, I earned a diploma in Social Media Marketing and completed a six-month internship with El-Araby Group, which deepened my knowledge of corporate marketing operations and professional campaign management. Since 2023, I have worked with eLocalize, managing large-scale digital projects for clients including Seashell Hospital, Vibotel serviced apartments, and Gateway Montessori School, delivering tailored strategies that improved performance across Meta, LinkedIn, and TikTok. In 2025, I joined Curve, contributing to marketing projects for RAFCO, The Commercial Avenue (TCA Qatar), and Wifaq Center. My role included building content calendars, producing Reels, Carousels, and static posts, coordinating with design teams, creating monthly performance reports, and optimizing digital strategies through insights and analytics. Currently, I am a Digital Marketing Specialist at ManageEx, a professional services and outsourcing platform supporting startups and SMEs in the Gulf, with a focus on Saudi Arabia. My responsibilities include: Developing cross-platform strategies (Meta, LinkedIn, TikTok, X). Planning and optimizing paid campaigns (Meta, Google, X Ads) with KPI tracking (CPC, CTR, CPL, ROI). Crafting storytelling content that positions ManageEx as a trusted partner in HR, Finance, and Marketing services. Leading creative direction for visuals and short-form video content. Delivering performance reports with actionable insights to refine strategies. My journey combines creative storytelling, data-driven strategy, and results-oriented execution, enabling brands to enhance visibility, engage audiences, and achieve measurable business growth.